= Sensitivity to social and cultural
norms of a community
Since the country is made up of a variety of cultural
backgrounds with clearly defined ethnic and social distinctions
in language and other cultural elements, it is necessary that
the trainer integrates existing practices and develops the
discernment as to the approach more suitable to his/her
audience. In so doing, he/she could abide by the method that
would maximize the delivery of results vis-à-vis the effort
exerted in the process. The cultural dimension of existing and
prevalent practices has to be properly acknowledged. This would
mean that the introduction of the proposed technology would not
deliberately or totally rule out the merits of traditional
methods and practices. Rather, emphasis should be given on the
merits of the intervention as a means of “building on” and
progressing from what their customary methods offered, thereby
rendering the transition process “more palatable” for the
technology adoptors. In so doing, the trainer could better
demonstrate the value of the technology and emphasize the
advantages and benefits that will be derived from the innovation
over the existing and often outdated practice.
= Personalized technology monitoring
The casual manner of monitoring the impacts of an introduced
technology fared better than the formal method of using
structured questionnaires and formal interviews. Casual inquiry
for updates encourages the adopter to bring out and discuss
technological problems and other relevant information, which
would not have been captured using the formal method of
monitoring. Corresponding remedies and plans could then be
worked out by both the technology generator or service provider
and the adopter.
= Ladder-type approach
In many instances, firms or groups provided with assistance were
based in the countryside where the majority of members are
ordinary folk with low levels of educational exposure. In such
cases, a step-by-step method of introducing the S&T
intervention, starting from the basics, would be more effective.
This would give the trainees ample hands-on experiences,
allowing them to have enough feel and appreciation of the
initial process or processes. Interest in proceeding to the next
step will thus correspondingly build up.
In some cases a duration of four to six months is afforded to
participants to engage and practice simple product development
activities, before the trainer returns to present more
complicated innovations.