More tie-dyed and statement t-shirts came out, expounding on love, politics, economy, culture and traditions, social issues, scenery, historical events, youth, everyday life situations, and other practical and timely concerns.  In a 1996 survey conducted by Mesdames Baking and Basit of St. Scholastica’s College, three top messages were chosen by respondents to have social relevance.  These were the Traproblema which came out during the May 1995 senatorial elections and was designed for the Students and Youth Advocate for Voters Empowerment (SAVE), an anti-traditional politician movement; Pilipino Ako…Kayang Tumayo Kahit Walang Kano line of shirts, which represented sentiments on the phasing out of the US bases in the country; and The Philippine Brownout Society, which criticized the ineffectiveness of the government during the successive months of power failure.

 Through continuous effort, the company has created its own niche in the market, making Pidro shirts as souvenir items, especially for Balikbayans.  Each shirt is personalized, carrying its own Pidrophil serial number and registered under the buyer’s name upon purchase. This is a lifetime code which will never be granted to anyone else in the world.  Production also expanded to towels, caps, and pajamas.

Pidro’s workforce reached an all-time high of 150 with more than 100 outlets, 20 distributors, and 200 classifications and designs. From its second factory on Scout Limbaga, it was able to construct a four-story building in a 600-meter lot on Scout Rallos, Kamuning, Quezon City. The old car of Danny called Bilog, which used to be the lone delivery vehicle, was replaced by two Tamaraw vans and one Suzuki to accommodate orders.