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The Tumbokons Nineteen ninety-five (1995) marked the birth of La Herminia, the year when Allan Tumbokon, one of Mrs. Herminia Mienez Tumbokon’s five children, thought long and hard about his career path. Allan used to work as a civil engineer at the provincial office of the Department of Public Works and Highways (DPWH) on a contractual basis. Having a nonpermanent status, he found himself jobless for months everytime his contract ended. Allan gave his employment condition a serious thought and realized he wanted and needed to change job. He scanned the environment and found that handweaving of piņa fabric had slowed down for lack of capital among small family-based entrepreneurs in Kalibo. There was practically no one in the neighborhood or within Old Buswang who was into serious piņa fabric production.
Although there was strong market demand for the fabric, several piņa weaving entrepreneurs were closing shop. Competition was hardly present. This, reasoned Allan, was a very good opportunity for him to venture into the trade. In addition, there was this longing in him to revive the tradition of piņa handweaving, for after all, it was in his province that the piņa industry was born.
Their first major sale was in Divisoria, Manila, worth
The
With Allan, Nelda, and Nanay Herminia working about three hours
each per day, the enterprise attained a 50 yard per month
production of plain weave piņa blended with silk and pure piņa
cloth. La Herminia used to sell these fabrics at
Soon, Allan’s sister Arlyne, a chemical engineer working independently in Manila as a government employee, marketed their products consisting of pure piņa and piņa/silk fabrics to Lumban, Laguna, which is noted for excellent embroidery work. Lumban entrepreneurs in turn sold their embroidered products intended for the traditional Barong Tagalog (the Philippines’ national attire for gentlemen) to local and international fashion designers.
By mid-1996, more requests had flowed in from Lumban. To cope with the increasing demand, Allan decided to hire five weavers and went into subcontracting scheme with other independent family weavers in their province. Lumban entrepreneurs remained their sole market. At the same time, Allan started to devote his full time to weaving. Collection of payments, however, became a problem. La Herminia encountered delayed payments and bouncing checks. With the business getting bad, Arlyne thought of selling their materials directly to the designers in Metro Manila. Allan and Arlene, however, knew that they had to come up with better if not unique designs for the fashion designers to notice them. |
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